"If our connection goes down, our clients may experience longer load times for their pages, which is the kiss of death in our business. We've seen no downtime and faster DNS resolution and our ability to focus on our business, rather than worrying about our DNS servers is invaluable."
— Mikhail Ledvich, Chief Strategy Officer

The Pain of Unreliable DNS

San Francisco-based ClickFacts is the award-winning click fraud detection and advertising analytics solutions provider. The company develops proprietary technology that helps publishers and advertisers identify the false clicking of ads and other analytics to help advertisers and publishers increase their ROI.

Internet advertising is important to companies because they can reach a wide audience for a small fraction of traditional advertising budgets. If a company falls victim to click fraud however, their advertising budget becomes depleted without generating any revenue. ClickFacts’ clients rely greatly on the service in order to protect their companies from scams. For this reason, it is of utmost importance that ClickFacts’ network be absolutely reliable.

No Downtime, No Worrying

Worn-out by frustrating DNS failures, ClickFacts Chief Strategy Officer Mikhail Ledvich decided to switch to OpenDNS. Not only did it make their Internet faster, OpenDNS made it 100 percent reliable. Now, a DNS outage is the last thing ClickFacts network administrators worry about. 

OpenDNS handles ClickFacts’ DNS requests with zero downtime and gives the company’s technologists the opportunity to focus on their business rather than dealing with DNS failures. The benefits that OpenDNS provides are invaluable to ClickFacts and Ledvich sees no reason why any company shouldn’t use the service.