OpenDNS Releases Comprehensive Report On 2010 Web Trends, Including Top Sites Blocked and Allowed
Facebook and Social Sites Frequently Spoofed by Online Scammers, PayPal Remains Top Target
OpenDNS, the world’s largest and fastest-growing provider of Internet navigation and security services that make networks safer, faster, smarter and more reliable, today released statistics about which websites were commonly blocked — and which websites users were frequently given access to — in 2010. The report additionally details the companies online scammers targeted in 2010, as well as where the majority of phishing websites were hosted.
“Overall, 2010 was all about social, and this trend is reflected in the data we’re seeing at OpenDNS. Facebook is both one of the most blocked and the most allowed websites, reflecting the push/pull of allowing social sites in schools and the workplace,” said OpenDNS Founder and CEO David Ulevitch. “This trend was also apparent in the phishing data we analyzed, where Facebook and other websites focusing on social gaming were frequently the targets of online scammers.”
Key statistics from 2010 include:
• Facebook is both the #1 most frequently blocked website, and the #2 most frequently whitelisted website. More than 14 percent of all users who block websites on their networks choose to block Facebook.
• The most frequently blocked categories of content were related to online pornography. The proxy/anonymizers category, which contains sites users will use to try and circumvent Web content filtering settings, was the next most popular category of content to block.
• The top three most commonly blocked websites for business users in specific are Facebook, MySpace and YouTube.
• PayPal continues to be the most frequent target of phishing websites; it was targeted nine times more frequently than the next most frequent target, Facebook; 45 percent of all phishing attempts made in 2010 were targeting PayPal.
• Five of the top ten most-phished brands — Facebook, World of Warcraft, Sulake Corporation (makers of Habbo), Steam and Tibia (online games) — are associated with online and social games.
A PDF with more extensive data can be downloaded at:
Statistics on website popularity and Web content filtering were gathered from OpenDNS’ global users. OpenDNS gives users the tools to customize their Internet, by allowing them to block specific types of content by category (57 overall), as well as whitelist and blacklist content at the DNS level.
Phishing data was gathered from PhishTank, the free community website where anyone can submit, verify, track and share phishing data. OpenDNS launched PhishTank in 2006 and operates the site as a service for the Internet community. Data from PhishTank is used by hundreds of organizations worldwide including Yahoo! Mail, the Opera Web Browser and many others.
OpenDNS users include:
• More than 1 percent of global Internet users.
• 1 out of 3 K-12 public schools in the U.S.
• A growing number of Fortune 500 enterprises around the world.
• Millions of households, including those where parents are looking to keep their children safe online.
OpenDNS is the world’s leading provider of Internet navigation and security services that make networks safer, faster, smarter and more reliable. Through DNS resolution, cloud-based Web content filtering and security services, OpenDNS empowers millions of households, schools and businesses to control how users navigate the Internet on their network, while dramatically increasing the network’s overall performance and reliability. For more information about OpenDNS, please visit: www.opendns.com